On January 8, 2021, Donald Trump’s then-Twitter account was permanently suspended by the social media service due to the “risk of further incitement of violence.” This came just two days after the January 6 attack on the U.S. Capitol in which a crowd stormed the building following a rally held by the former president. In response to Trump’s ban from Twitter, in October 2021, Trump Media & Technology Group announced that it would be launching its own social media service.
Although Trump has since been reinstated to X, formerly known as Twitter, by Elon Musk, he has continued to attempt to build up his Truth Social media brand. Despite this, Truth Social has struggled to grab a foothold in the social media arena, which has severely impacted Trump’s media company.
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