The Superhero Who Exists Because Stan Lee Was Scared Of Universal

stan lee hulk

Decades before Disney+ cornered the market on live-action Marvel TV shows, there was The Incredible Hulk on CBS. Bill Bixby starred as David Banner (rather than Bruce) who, when enraged, would transform into the eponymous green-skinned man-monster who was played by bodybuilder Lou Ferrigno.

Lasting from 1977 to 1982, the show went on to spawn three made-for-TV movies that aired between 1988 and 1990.

As retold by Sean Howe in Marvel Comics: The Untold Story, She-Hulk became inevitable when, a couple of years into the run of The Incredible Hulk, Stan Lee became worried that Universal Television–the studio producing the series–would create their own female Hulk character, thereby securing the rights to her.

Stan Lee hurriedly threw together the first issue of Savage She-Hulk, and David Anthony Kraft took over as writer with the second issue.

From what Kraft told Howe, it was not a job he was looking forward to, but one he did, “under duress.” Kraft elaborated, “It was like, ‘We need to create a character called the She-Hulk, and we need to get it out in the next thirty seconds.’”

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