As I previously alluded to, The Flash was a bona fide box office failure. The budget for this movie was between $200 and $220 million, and it only earned $271.3 million.
That may look like a small profit on paper, but when you throw in the exorbitant amounts of money Warner Bros. spent to market this film, it is estimated that this ambitious DCEU blockbuster actually lost the studio about $200 million.
The movie itself is better than its reputation suggests (more on this soon), but The Flash was plagued by a perfect storm of bad circumstances: star Ezra Miller kept making headlines for his arrests and other controversial actions, which is why WB sidelined the actor from really promoting the movie.
At the same time, the writer’s strike of 2023 kept late-night shows off the air, further hampering the studio’s ability to market the film. Warner Bros. settled instead for spending a small fortune to air previews during events like the NBA playoffs, but the controversies and general failure of the DCEU kept these efforts from paying off.
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